A client is asking Claude for a lawyer for their matter right now.Is the assistant recommending your firm?
A dated firm website loses qualified clients to younger firms — and to invented recommendations AI assistants emit when real data is missing. We audit your site in 48 hours and show what a compliant, AI-readable firm website actually requires.
Free · 48-hour turnaround · Compliance-aware copy · No agency lock-in
What invisible firms lose every month
Four problems we find on almost every law-firm website — each directly costs qualified client enquiries.
Clients search by practice area, not by firm name
"Employment lawyer in Birmingham", "family law solicitor near me", "property dispute lawyer" — if your site only describes the firm but not each practice area, the prospect doesn't find you.
AI assistants invent recommendations — risky for clients
When ChatGPT and Claude can't find structured data for real firms, they hallucinate firm names, addresses and specialisations. Clients end up contacting firms that don't exist. Correctly structured firm data prevents that.
No dedicated pages per practice area
Employment, family, property, criminal, commercial — each practice area needs its own page with a factual description and a clear enquiry path. Without dedicated pages, neither Google nor AI search recommends you for the right matter.
Professional-conduct-compliant framing gets overlooked
Factual, profession-appropriate descriptions are permitted and needed — overhyped marketing claims are problematic under most bar conduct rules. Many "modern" agency-built law-firm sites push that line. We don't.
Factual presentation. No marketing overreach.
We build law-firm websites that are factual, conduct-rule aware, and optimised for AI search — no overhyped claims, no success guarantees, no headlines that draw regulator attention. A site that holds up under professional-conduct scrutiny while clients actually find you.
What a StreamOps audit looks like
What we found on a typical law-firm website in Edinburgh — and what it costs in qualified client enquiries every month.
Firm
Boutique Law Firm · Edinburgh
Audited for visibility on Google, ChatGPT and Claude
StreamOps score
49/100
Issues
5
No structured data (Schema.org)
Firm name, location, practice areas, languages, fee earners — none of this is machine-readable for Google or AI assistants. Client search runs without your firm in the results.
Practice areas hidden in a homepage list
Six practice areas in one bullet list — no dedicated page per area. You don't rank for the specific queries clients actually search.
Mobile load time: 5.1 seconds
Clients with urgent matters typically search from mobile. A slow firm site loses the first enquiry to the firm two results down.
Privacy policy incomplete
Client communications and data require careful privacy statements. Incomplete or dated policies erode trust and create regulatory risk.
Enquiry path unclear
New clients have to hunt for the phone number and contact form. No visible callback or initial-consultation option on mobile.
What does your audit look like?
Free, 48-hour turnaround, tailored to your firm.
What a conduct-rule-aware law-firm website looks like.
We build firm websites that hold up under professional-conduct review and at the same time make you visible on Google and AI search. Factual information, not marketing claims.
- Factual, profession-appropriate practice descriptions
- No success guarantees or overhyped claims
- Complete, current contact and regulatory information
- Privacy policy reflecting client communications scope
- Structured data for practice areas (Schema.org)
- Directory profile consistency (Avvo, Martindale, SRA, Google Business)
What we check on your firm
Eight areas that decide whether a client finds you online, trusts your firm, and makes an initial enquiry.
Google visibility by practice area
"lawyer + practice area + your city" — for every practice area you actually work in.
AI search (ChatGPT, Claude, Perplexity)
Do AI assistants recommend your firm correctly — or do they hallucinate a recommendation?
Practice-area pages
Dedicated pages per practice area with a factual description and clear enquiry path.
FAQ structure for common client questions
Common questions per practice area as structured FAQ — for clients and for AI answers.
Mobile performance
Load time, Core Web Vitals, mobile legibility — decisive for urgent enquiries.
Professional-conduct compliance
Factual presentation of practice areas, complete contact information, careful privacy and confidentiality framing.
Enquiry paths
Phone, consultation booking, online form — visible, fast, with clear scope on initial consultations.
Directory profile consistency
Do your details on your website match Avvo, Martindale, Solicitors Regulation Authority directory, Google Business?
Frequently asked questions
The questions prospects actually ask before they book the audit.
How long does an audit for a law firm take?
48 hours from URL submission to scorecard.
Is the AI Visibility Upgrade compliant with bar conduct rules?
Yes — all copy is factual, profession-appropriate, and avoids comparative or testimonial claims that conduct rules typically restrict. We can work to your jurisdiction's specific rules (SRA / Bar / Rechtsanwaltskammer).
We have practice-area pages already — what changes?
We add LegalService Schema.org per practice area, structured FAQs for common client questions, and an llms.txt that lets ChatGPT cite your firm correctly when someone asks for representation in a specific area.
Will the changes affect how my firm appears in legal directories?
No — directory listings (Avvo, Martindale, anwalt.de) are separate. The Upgrade improves how AI assistants understand your own site.
How do you handle hallucination risk for legal queries?
Structured data is the best defence — AI assistants are much less likely to invent firm names or details when they have a clean Person + LegalService + Organization graph to ground on.
Ready for more qualified client enquiries?
Start with the free audit. You get a clear, prioritised report — whether you work with us or not.
No spam, no mailing list, no data sold.