Your next client is asking ChatGPT for an accountant right now.Is your firm being recommended — or the competition?
A dated firm website loses qualified clients every month to younger, more visible competitors. We audit your site in 48 hours, show what it's costing you, and make it ready for Google, ChatGPT, Claude and modern client search.
Free · 48-hour turnaround · No agency lock-in
What invisible firms lose every month
Four problems we find on almost every accountancy website — each one directly costs qualified client enquiries.
Clients compare accountants online before they call
Anyone switching accountants googles first. If your firm's website looks dated, doesn't show specialisations, or hides pricing, the enquiry goes to the firm two results down.
ChatGPT recommends firms with structured data
When a small business asks "Which accountants in Manchester handle payroll for ten-person teams?", AI assistants cite firms whose website cleanly describes what they do. Firms without that structure stay invisible.
No dedicated pages per service
Payroll, year-end, VAT returns, R&D credits, business advisory — when every service lives in one bullet list on the homepage, neither Google nor AI search can recommend them individually. You lose specialised work to firms with dedicated service pages.
Clients expect privacy and confidentiality standards
Outdated privacy policies, no clear data-handling statement, no engagement-letter or scope-of-service clarity — small but real trust friction for clients about to hand over their books.
Not an agency. Not a multi-month project.
We start with a concrete audit, prioritise the issues that actually cost enquiries, and ship only fixes that move visibility, trust or enquiries. No retainers, no monthly lock-in, no packages bundled with services your firm doesn't need.
What a StreamOps audit looks like
What we found on a typical accountancy website in Manchester — and what it costs in client enquiries every month.
Firm
Accountancy & Tax · Manchester
Audited for visibility on Google, ChatGPT and Claude
StreamOps score
52/100
Issues
5
No structured data (Schema.org)
Firm name, address, opening hours, services, languages — none of this is machine-readable for Google or AI assistants. Your firm doesn't appear in AI answers.
No service-specific pages
Payroll, year-end, VAT, business advisory — each service deserves a dedicated page with a clear scope, examples and an enquiry path. Without separate pages you don't rank for any of them.
Mobile load time: 5.4 seconds
Google recommends under 2.5s. Initial-enquiry clicks on mobile drop off before the page is visible — costing you the first impression entirely.
FAQ section incomplete or missing
Common client questions ("What does year-end cost?", "Can I send receipts digitally?") aren't answered anywhere. Both Google and ChatGPT pull FAQ answers into recommendations — when they exist.
Enquiry path unclear or friction-heavy
Client needs three clicks and a long form to get in touch. No visible phone number in the header, no simple callback-request option.
What does your audit look like?
Free, 48-hour turnaround, tailored to your firm.
Trust isn't optional for a firm handling your books.
We audit and rebuild every firm website with the foundations clients and regulators expect — clean, compliant, and aligned with professional standards.
- Complete, current privacy policy
- Full firm contact and registered details
- Clear statements on data handling and confidentiality
- Local SEO for your city and surrounding areas
- Structured data (Schema.org) for AI search
- Plain language — no aggressive marketing claims
What we check on your firm
Eight areas that decide whether clients find you online, trust your firm, and send an enquiry.
Google visibility
How you rank for "accountant + your city", "payroll services + city" and "tax advisor for [niche]".
AI search (ChatGPT, Claude, Perplexity)
Do AI assistants recommend your firm when prospects ask for a specific service in your region?
Service and specialisation pages
Dedicated pages for payroll, year-end, VAT, advisory, business setup, niche industries.
FAQ structure for client questions
Common client questions surfaced as structured FAQ — for clients and for AI answers.
Mobile performance
Load time, Core Web Vitals, mobile legibility — decisive for first-touch enquiries.
Privacy, confidentiality & compliance
Completeness, currency and clarity on data handling — relevant for an advisory profession.
Enquiry paths
Phone, online booking, form — visible, fast, frictionless. Optional digital document handoff.
Team & specialisation
Who works at the firm, what each partner specialises in, what client types you serve — trust signals for new clients.
Frequently asked questions
The questions prospects actually ask before they book the audit.
How long does an audit for an accountancy firm take?
48 hours from URL submission to scorecard. The audit runs automatically and is human-reviewed before delivery.
Should we upgrade or rebuild the firm site?
If your firm has a recent (2022+) site with a CMS that supports custom HTML, the AI Visibility Upgrade fits. If the site is older, broken, or has no admin access, the Core AI Web Engine Build is the right path.
What about client confidentiality?
We never touch your client portal or any logged-in area. The audit crawls only your public marketing site.
What does the Upgrade include for accountants?
AccountingService Schema.org markup; an llms.txt with your specialisms (payroll, year-end, VAT, R&D credits, advisory); dedicated service pages; FAQPage schema for the questions prospects actually ask.
Will our firm appear in ChatGPT answers after the Upgrade?
The Upgrade ensures your site is machine-readable, which is the technical prerequisite. Actual AI citation also depends on backlinks, real client reviews, and ongoing content — those are separate work.
Ready for more qualified client enquiries?
Start with the free audit. You get a clear, prioritised report — whether you work with us or not.
No spam, no mailing list, no data sold.