A relocation buyer is asking ChatGPT for an estate agent in your area right now.Is your agency being recommended — or the competition?
An outdated agency website loses instructions and buyer enquiries every month to younger, more visible competitors. We audit your site in 48 hours and show what it's costing you on Google, ChatGPT and Claude.
Free · 48-hour turnaround · No agency lock-in
What invisible agencies lose every month
Four problems we find on almost every estate agency website — each one directly costs instructions and enquiries.
Vendors and buyers research agencies online first
Anyone moving £500k+ of property googles 3–5 agencies, reads recent sales, checks reviews. If your site looks dated, your local-market credibility is thin, or your fees are vague — the next agency wins the instruction.
Area-specific pages decide local-search visibility
"Estate agent in [postcode]", "Property to rent in [village]", "Houses for sale near [school]" — without dedicated area and street-cluster pages, you lose to Rightmove and the agency that built one.
AI assistants now help relocation buyers shortlist agencies
ChatGPT increasingly answers "which estate agent should I use to buy a family home in [area]?" Without Schema.org RealEstateAgent markup, sales-record data, and named agent profiles, you're invisible to the answer.
Compliance and credentials are not optional
Property Ombudsman membership, ARLA, NAEA, GDPR fee transparency, AML compliance — vendors and buyers verify these before they instruct. Buried compliance signals erode trust at the moment of decision.
Not a web agency. Not a multi-month project.
We start with a concrete audit, prioritise the issues that actually cost instructions, and ship only fixes that move visibility, trust or enquiries. No retainers, no monthly lock-in, no packages bundled with services your agency doesn't need.
What a StreamOps audit looks like
What we found on a typical estate agency website in Surrey — and what it costs in instructions every month.
Agency
Independent Estate Agency · Surrey
Audited for visibility on Google, ChatGPT and Claude
StreamOps score
53/100
Issues
5
No structured data (Schema.org RealEstateAgent)
Agency name, address, areas served, fees structure, professional memberships, agent names — not machine-readable for Google or AI assistants. Your agency does not appear in AI answers to relocation queries.
No area-cluster pages
All instructions live under one /properties/ feed. Google and AI search cannot recommend you for area-specific queries ("agent in [village]"), the long-tail Rightmove cannot own.
Mobile load time: 5.5 seconds
Google recommends under 2.5s. Mobile-first vendors and renters bounce before the property cards render.
No named agent profiles
Property is a high-trust transaction; vendors instruct people, not logos. Without per-agent profile pages (photo, experience, recent sales, contact), you compete only on listings, not on relationships.
Fee structure not visible
Vendors expect transparency on fees, lock-in periods and what's included. Forcing a phone call to find out costs the instruction to the agency that publishes it.
What does your audit look like?
Free, 48-hour turnaround, tailored to your agency.
Property is a high-trust transaction — your site should reflect that.
We audit and rebuild every agency site with the trust foundations vendors and buyers expect — built in, not bolted on.
- Visible ARLA/NAEA/Ombudsman memberships
- Transparent fee structure & AML compliance
- Area-cluster SEO for your local market
- Structured data (Schema.org RealEstateAgent) for AI search
- Mobile speed & Core Web Vitals — property cards on phones
- Per-agent profile pages with real photos & track record
What we check on your agency
Eight areas that decide whether vendors and buyers find you, trust you, and pick up the phone.
Google visibility
How you rank for "estate agent + town/postcode", "houses for sale in [area]" and "letting agent + village".
AI search (ChatGPT, Claude, Perplexity)
Do AI assistants recommend your agency when relocation buyers ask for help in your area?
Area & street-cluster pages
Dedicated, locally-credible pages per village, postcode or school catchment you serve.
Mobile performance
Load time, Core Web Vitals, mobile property card legibility — non-negotiable for mobile-first browsing.
Compliance & transparency
Ombudsman, ARLA/NAEA, fee structure, AML — visible, current, surfaced to AI assistants.
Enquiry paths
Per-property enquiry, valuation request, viewing booking — frictionless on mobile.
Reviews & social proof
Google and TrustPilot reviews surfaced on your own site, recent named-vendor case stories.
Trust signals
Named agents, real photos, year established, local-market track record — what vendors verify before instructing.
Frequently asked questions
The questions prospects actually ask before they book the audit.
How long does an audit take for an estate agency?
48 hours from URL submission to scorecard.
Upgrade vs Core Build for an agency?
If your agency has a working IDX/property-feed integration on a recent site, Upgrade. If the site is broken, slow, or has no per-area pages, Core Build.
Does this work with our IDX provider?
Yes — the Upgrade adds Schema.org and area-cluster pages on top of your existing IDX feed; we don't replace the listings system.
What does the Upgrade include for an estate agency?
RealEstateAgent Schema.org markup; per-agent profile pages; area-cluster pages per village/postcode; an llms.txt with your service areas and fee structure; FAQ schema for common vendor and buyer questions.
Will relocation buyers find my agency via ChatGPT after this?
The Upgrade ensures your agency is machine-readable when AI assistants help relocation buyers shortlist. Actual citation also depends on reviews, named-agent visibility, and local-market track record content.
Ready for more instructions and qualified buyer enquiries?
Start with the free audit. You get a clear, prioritised report — whether you work with us or not.
No spam, no mailing list, no data sold.